Liberia’s leading Mobile Telecommunication Network Lonestar Cell MTN has put smiles on the faces of it’s many subscribers by dishing out various valuable prices in it’s “Waysay Wasah” program in the mobile money campaign promotion.
Speaking to this paper on Friday, 18 May at the start of the campaign at the company’s head branch at the Red-light Market in Paynesville, Lonestar Cell MTN Mobile Money Distribution Coordinator Joseph J. Scott said the mobile money waysay wasah campaign is to provide subscribers the opportunity to win something from the company.
Mr. Scott names prices that were given out by the company to include generator, flash screen Television, cooking stove, fan, umbrella, pen, and pressing iron.
The Mobile Communication giant says the waysay wasah campaign is meant to identify with it’s many valuable subscribers.
It notes that it is a means of giving back to it’s customers by providing them with a campaign where they will stand a chance to win valuable prices for themselves.
According to the MTN Mobile Money Distribution Coordinator Joseph J. Scott, all that subscribers have to do is to deposit above LRD$1,500.00 to be one of the winners of the many prices.
“The intention of this lucky game is to grow mobile money transactions. As we give out these items, you notice that in the next three weeks there will be high increase of mobile money activities cash - in and cash - out,” he says.
He says the achievement of this lucky game is not limited to revenue generation, but to give back to subscribers, noting that there are people that use mobile money on a daily basis and complain that they have won nothing from the company.
He notes that the promotion is not about try and error, stressing that everybody that partakes must win something.
He says the campaign is not restricted to Monrovia alone, adding that the company is expected to go to Grand Bassa, Margibi, and Bong Counties to carry on these activities to subscribers in those parts of the country.
For his part, Product and Service Channel Development Manager Prince Chesson says the company through this campaign thought to give back to subscribers and the nation at large for the years of operating here in Liberia.
He says they are not targeting any number of people to win, but all that they are doing is to make their subscribers feel that MTN and the Mobile Financial services are here to for them and will continue to be with them.--Edited by Winston W. Parley